Wildeboer Dellelce Represented New Directions Aromatics Inc. in Acquisition of Majority Interest by TruArc PartnersFebruary 15, 2022
TruArc Partners, a New York-based private equity firm, has acquired a majority interest in New Directions Aromatics Inc. (“New Directions”). New Directions is a leading supplier of wholesale natural and organic raw materials to the cosmetics, health and beauty and personal care industries. The partnership will provide New Directions with the resources and capital to take advantage of the growing consumer demand for natural and organic products.
Wildeboer Dellelce LLP acted for New Directions and its shareholders in connection with the transaction with a team comprised of Troy Pocaluyko, Peter Hill and Kassidy Doherty (corporate/M&A), Katy Pitch and Marija Tasevska (tax), and Jonathan Born (real estate).
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